Cedric Allen is a Senior Business Development Manager at Apple, leading the retail SMB markets for Greater China. With over thirty years of experience, Cedric's career has been dedicated to empowering multinational teams and fostering cultures of innovation and high performance. Previously, Cedric worked at IKEA UK as a Store Manager and held various leadership roles at Apple, driving revenue growth and market expansion across regions including South East China and the South of France. Cedric earned an International Bachelor in Business, Economics, and Finance from the Institut Supérieur de Gestion.
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