Derek Kwok is a seasoned business leader with over 20 years of management experience across start-up and global organizations. Currently serving as the Head of Greater China for Apple Ads, they established the team's operations and strategies for the platform's launch in mainland China. Previously, Derek held leadership roles at Google, Zenith, and Yoyi Tech, where they significantly grew revenues and transformed business models. Derek has been recognized on Campaign Asia-Pacific's Digital A-List for four consecutive years and actively contributes as a council member of ROI Festival, the largest marketing and business creative award in China.
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