Eddy Mu

Eddy Mu is a seasoned managing editor at Apple for the Greater China App Store, leveraging expertise in storytelling, creative direction, and media production. With a comprehensive background in editorial roles at various prominent media organizations, including the Shanghai Daily and Oriental Morning Post, Eddy has demonstrated proficiency in managing teams and content across multiple platforms. Eddy holds a Bachelor of Arts in English Language and Literature from Guangdong University of Foreign Studies, obtained in 1996. Prior to Apple, Eddy held leadership roles at Wieden + Kennedy and Shanghai Media Group, showcasing a strong acumen in advertising, marketing, and luxury consumer products.