Edith Lau

Edith Lau is the Communications Manager for Retail Engagement, Marketing, and Merchandising APAC at Apple, where they specialize in communications and internal engagement. They began their career in marketing and public relations at Pedder Group before advancing through various roles at MSLGROUP, ultimately serving as Regional Account Director at Saatchi & Saatchi. With a degree in Public Relations and Advertising from Hong Kong Baptist University, Edith has developed a strong background in brand management and strategic communication across multiple industries. After relocating to Shanghai in 2012, they continued to embrace new challenges within the marketing sphere.