Eka R.

Eka R. is a seasoned leader in the digital advertising sector, currently serving as the Head of Industry at Apple, where they oversee major app categories including Social and Entertainment. With over 10 years of experience in ad tech and mobile marketing, Eka has demonstrated expertise in driving business growth, user acquisition, and monetization for diverse advertisers. Before joining Apple, they held the position of VP of Programmatic at PubNative, where they led the company's global business strategy and operations. Eka holds an M.Litt in International Business and Strategy from the University of St. Andrews and speaks multiple languages, including Russian, Hebrew, English, and German.