Ellice Yi

Ellice Yi is a seasoned marketing professional with extensive experience in brand management and strategic planning across leading global companies. Currently serving as the Global Brand Manager for Retail XF at Apple since August 2025, Ellice has previously held multiple senior roles at Sony Interactive Entertainment, where responsibilities included overseeing global marketing campaigns and managing cross-functional teams for digital game promotions. With a foundational background at LG Electronics, Ellice achieved notable accolades including a Gold Sabre Award for Best Brand Activation. Additional expertise spans positions at Salesforce and WebMD, demonstrating a strong ability to enhance brand visibility and drive consumer engagement through innovative marketing strategies. Ellice holds a Bachelor of Science in Economics and Business Administration with a concentration in International Business from Towson University.