Enwei Xie currently serves as the Head of Developer Relations, International at Apple, a position held since April 2018, where responsibilities include developing and executing long-term strategic plans for expanding business operations in China. Prior to joining Apple, Enwei Xie spent over two decades at Microsoft, where roles included General Manager for Xbox and Studios, overseeing the establishment of a high-performance team in China, and General Manager for Marketing and Operations in the Greater China Region. Enwei also held positions as Chief Cloud Strategist and General Manager for Server and Tools, contributing significantly to cloud computing and R&D investments. Enwei's academic background includes a BA in Physics, Math, and Computer Science from Luther College and initial studies in Electrical Engineering at Fudan University.
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