Erica Lay

Erica Lay is the Director of Worldwide Marketing Communications at Apple, where they lead the brand, advertising, and media teams for Europe. Starting their career at Tesco.com, Erica developed a keen interest in technology and innovation before moving to AKQA, where they partnered with top consumer brands and honed their expertise in design excellence and customer-centric experiences. After ten years in San Francisco, Erica returned to the UK to focus on Apple's retail brand strategy, emphasizing the significance of retail as both a sales channel and an experiential hub. They hold a BSc in Retail Management from Loughborough University.