Flora King is an experienced senior copywriter and content strategist currently working as the Lead Writer at Apple, where they contribute to creative content development for the Global Retail Engagement and Marketing team. Previously, Flora served as an Editor and Copywriter at Winkreative from 2011 to 2018, crafting communications for prestigious clients and leading various projects. They are also the Founder and Director of Colourful Fable, curating a collection of vintage books and collectibles. Flora has founded another creative agency, Substance, and has freelanced for major publications, enhancing their skills in writing and content strategy while collaborating with top brands worldwide. Flora earned a Bachelor of Arts in English Literature from the University of Bristol.
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