Geraldine Tan is an experienced online and eCommerce executive at Apple, where they have served as the Director of WW Digital Channel since 2018. With a strong background in International Business Expansion and Market Development, they focus on enhancing digital sales and customer experiences through innovative strategies and technology. Prior to this role, Geraldine worked at Apple in Digital Partnerships and International Market Expansion, contributing to the launch of the Apple Online Store in emerging markets. They began their career at Singapore Power Ltd, leading a web application development team. Geraldine is currently pursuing a Bachelor of Computer Science at the National University of Singapore.
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