Gordon Xie has 20 years of comprehensive marketing, commercialization, publishing, and management experience across both retail and digital platforms. Currently, Gordon serves as the Head of Greater China Marketing for Apple Media Platforms and Services, overseeing marketing for products such as the App Store and Apple Music. Previously, Gordon held significant roles at Tencent, Blizzard Entertainment, Samsung Electronics, and The Coca-Cola Company, showcasing expertise in brand building and strategic marketing communication. Gordon is pursuing a Bachelor of Science in Business/Managerial Economics at Shanghai Jiao Tong University, having completed an EMBA at the China Europe International Business School.
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