Graham Smith has extensive experience in retail management, beginning as General Manager at Dixons Retail from January 1995 to April 2008, overseeing PCWorld, Currys, and Dixons. Following this role, Graham served as Regional Manager at Dixons Retail from April 2008 to May 2012, focusing on developing a self-driven team oriented towards enhancing customer experience. From May 2012 to November 2014, Graham held the position of Store Leader at Apple Retail, responsible for delivering a top-tier customer and team experience. Since December 2014, Graham has been the Market Leader at Apple, continuing the commitment to excellence in customer and team engagement.
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