Gregor Ayoola currently serves as the Head of Digital Consumer Experience for EMEIA at Apple, a position held since March 2022, after previously holding the role of Digital Channel Development for Emerging Markets. Prior to joining Apple, Gregor worked at Nike from May 2015 to March 2022, advancing through roles including Partner Transformation Director and Market Development Director for EMEA. Earlier experience includes a position as GB eCommerce Manager at Diageo and a series of roles at Coca-Cola Enterprises, where Gregor rose from Digital Commercial Executive to Senior eCommerce National Account Manager. The career began at CPM UK as a Business Development Executive, following which Gregor earned a BA/Hons in Marketing Management from the University of Birmingham.