Jacob Way is a dynamic marketing professional with over 9 years of experience delivering exceptional campaigns for leading technology, automotive, and CPG brands. Currently serving as Global Advertising Manager and AI Strategy Lead at Apple, Jacob excels in managing large-scale projects and integrating emerging technologies to enhance creativity and efficiency. Previous roles include Account Manager for BMW and Assistant Account Manager for Frito Lay at Goodby Silverstein & Partners, along with a Media Planning Internship at Butler, Shine, Stern & Partners. Jacob pursued a Bachelor of Science in Journalism with a focus on the Advertising Program at the University of Oregon, where they also contributed significantly to student media initiatives.
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