Jens Hellweg

Jens Hellweg is a creative consultant, writer, and transcreation specialist based in Hamburg, Germany, with a diverse background working with some of Germany's most renowned creative agencies. From 2004 to present, Jens has freelanced as a creative, focusing on writing, brand strategy, and localization for clients like Apple, Ikea, and BMW. Jens previously served as the German Lead Creative at TBWA\Media Arts Lab from 2007 to 2011, where they transcreated consumer-facing media for the launch of products such as the iPhone and Macbook Air. Additionally, Jens has held writing positions at Aimaq Rapp Stolle, Scholz & Friends, and SPRINGER & JACOBY GmbH, contributing to campaigns for major brands including Mercedes Benz and Deutsche Telekom. Currently, Jens functions as a Creative Director for Apple, overseeing the brand’s presence in Germany, Austria, and Switzerland.