Joe Yeoh

Joe Yeoh possesses extensive experience in creative direction and copywriting, having worked for notable companies across various regions. At Cohort Communications, Joe served as Partner, Creative Director, and Copywriter, contributing to a website that connected marketing agencies with SMEs. Previous roles include Copywriter at DDB, where Joe helped double McDonald's targeted sales, and Senior Copywriter at Publicis, where a successful pitch raised PayPal transactions by 300%. As Creative Director at Grey Group, Joe led campaigns for major brands such as GSK and Xiaomi. Currently, Joe is a Creative Director (Contractor) at Apple and also operates as a Freelance Senior Copywriter through JoeSaysHi.com, supporting clients across Southeast Asia and Australia.