John Atkins is a Digital Channel Data and Analytics Manager for Western Europe at Apple, where they focus on data, analytics, and insights. With over 12 years of experience across various industries, including retail and pharmaceuticals, John previously held significant roles in digital analytics and social media coordination at Shell and Synthesio. They have managed teams and projects, delivering actionable insights and promoting effective communication. John holds a BA in Politics and International Relations from Oxford Brookes University and a Higher Diploma in Guitar from the Institute of Contemporary Music Performance. Outside of work, John is a whisky enthusiast, blogger, guitar player, and football supporter.
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