Karl Leidsman is a seasoned graphic designer and illustrator with extensive experience spanning over two decades. Beginning as a Junior Designer at Verhoeff & Partners from 1994 to 1996, Karl founded VormLust in 1996, serving as both Founder and Graphic Designer until 1998. A career at Apple from December 2021 to June 2017 involved various roles including Manager, Expert, Specialist, and Creative Pro. From 1997 to 2005, Karl worked at URBAN Perception as a Senior Graphic Designer, followed by a role as Art Director at Mixed Flavours from 2006 to 2014. In 2014, Karl established Design Guys, continuing as Founder, Graphic Designer, and Illustrator until December 2019. Currently, Karl operates as a freelance professional since 1997.
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