Lena Lim is a Senior Manager in Retail Development and Demand Generation at Apple, focusing on enhancing the customer experience in Greater China. Previously, they served as General Manager at RSH Distribution India, where they improved business operations and expanded retail networks for leading brands. Lena's background also includes significant roles at RSH Limited and RSH Singapore Pte Ltd, where they managed operations and brand profitability across various regions. They hold an Executive MBA from Tsinghua University and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.
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