Lisa Spano is a distinguished leader in gaming, social psychology, and consumer behavior, currently serving as the Director of Business Management and Strategy for Apple Arcade at Apple. In this role, Lisa defines and executes innovative strategies that drive business growth and influence key aspects of the Apple Arcade experience. Previously, Lisa led research and strategy initiatives at Electronic Arts and Jam City, where they significantly enhanced game development processes and marketing strategies. Lisa holds a Ph.D. and M.A. in Experimental Psychology from The City University of New York and a B.A. in Psychology from UCLA.
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