Luca Siani is a sales finance professional at Apple with over 15 years of experience specializing in demand generation, forecasting, and sales analytics. Previously, Luca served as the Head of Demand Forecast & Analytics for Western Europe and led sales finance teams across various regions, driving business growth and enhancing financial performance. Luca has built strong relationships between finance and commercial functions, enabling impactful insights and results. Currently, Luca is pursuing both a Master of Science and a Bachelor of Science in Engineering/Industrial Management at Università degli Studi di Bergamo.
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