Makeda Farrell is an experienced client strategist currently working at Apple since August 2025. Prior to this role, Makeda served as an Enterprise Client Solutions Manager for TikTok from October 2022 to August 2025 and as a Community & Engagement Manager at Statusphere from November 2021 to July 2022, where initiatives to enhance community engagement and team-building were implemented. Previous experience includes senior and integrated media planning roles at 22squared and &Barr, where strategic media campaigns were developed for clients like Publix Supermarkets and Truist Bank. Early career positions included experience in digital marketing and boutique assistance at Cartier, along with a mix of internships that provided foundational skills in media, marketing, and customer service. Makeda holds a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from the University of Central Florida, obtained in 2016.
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