Melissa Yuen

Melissa Yuen is a Group Strategy Director leveraging a unique blend of business acumen and creative insight in brand strategy across various industries. Currently self-employed, they collaborate with notable clients such as Live Nation and Chewy while also serving as Brand Strategy Lead at Apple. Previously, Melissa gained substantial experience at KPMG Canada and A.T. Kearney, focusing on growth strategy and operational design for significant clients in sectors like retail and healthcare. Their tenure at Highsnobiety as Head of Cultural Consulting further enriched their expertise in brand and product strategy, effectively scaling the consulting practice while working with brands like Adidas and Coach. Melissa is pursuing an undergraduate degree in Commerce at The University of British Columbia and has international academic roots at Sciences Po.