Mimi Bannon is an experienced advertising professional currently serving as the Advertising Lead for Apple Services, International since 2021. Previously, they held various positions at Apple from 2008 to 2011, including EMEIA Digital Program Manager and roles in Global Performance Partner Marketing and Digital Advertising. Mimi began their career in digital advertising at PlayStation from 2005 to 2007. They earned an MSc in Marketing with first class honours from UCD Michael Smurfit Graduate Business School and a BBS in Economics & Business with first class honours from Trinity College Dublin.
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