Mitch Farber is a seasoned executive with extensive experience in strategy, pricing, and marketing within the telecommunications industry. Farber served as Vice President of Strategy, Pricing, and Analytics at AT&T Entertainment Group from May 2016 to February 2019 and is currently the Worldwide Offers and Business Development lead at Apple since October 2024. Prior roles at AT&T included various leadership positions spanning from January 2008 to June 2014, notably as AVP of Marketing, Strategy and Analysis and Executive Director of Marketing for the Southeast Region. Farber also held Vice President roles in Analytics, Insights, Targeted Marketing, and Wireless Marketing at AT&T Mobility from July 2014 to May 2016, driving subscriber growth and revenue objectives. Mitch Farber holds an MBA in Business from Florida Atlantic University and a Bachelor of Science in Marketing and Economics from the University of Florida.
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