Omar Rivera is an accomplished eCommerce and digital marketing professional with extensive experience in omnichannel strategies, having played pivotal roles in various organizations. They served as the Digital Marketing Director at Elektra from 2018 to 2020, where they directed marketing strategies and enhanced brand presence. Currently, as the eCommerce CX Manager at Apple since 2024, Omar continues to drive digital transformation and customer experience initiatives. Their previous role as Omnichannel e-Commerce Director at Shasa from 2021 to 2023 further solidified their expertise in integrating physical and digital retail operations. Omar holds a degree in Industrial Engineering from Anahuac México Sur, earned in 2011.
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