Paula Ballester is the App Store Lead at Apple, a position held since 2022. Prior to this, Paula worked at Telefonica Moviles as a Product Manager for Mobile Gaming from 2004 to 2007 and held various roles at Electronic Arts from 2010 to 2022, including Sales and Marketing Manager for Iberia and LATAM. Paula's extensive experience in marketing and product management encompasses strategic planning and execution across multiple platforms. Currently, Paula is pursuing a degree in Telecommunications Engineering at the Universidad Politécnica de Valencia.
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