Prianka C. is the Head of iPhone, Home & Audio Consumer Research and Insights at Apple, where they lead a global team focused on consumer insights and market intelligence. With over 25 years of experience in research, consumer insights, and strategy within Silicon Valley, Prianka excels in translating research findings into actionable strategies that inform product development and messaging. They previously held positions at Validity Sensors, SanDisk, Synaptics, JWT, and Frost & Sullivan, contributing to corporate strategy and market research. Prianka continues to pursue a BA (Honors) in Economics from LSR, Delhi University, and an MBA in Marketing from Sydenham Institute of Management, University of Mumbai.
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