Ralph Paone

Ralph Paone is an accomplished brand strategist with extensive experience in leading major brand transformations for high-profile clients, including PepsiCo, at Goodby Silverstein & Partners from June 2017 to January 2023 as Group Brand Strategy Director. This role involved building CMO-level consulting projects and popularizing the term “Cheetle” during the Cheetos relaunch. Ralph Paone currently serves as Group Strategy Director at Arts & Letters Creative Co., collaborating with notable brands such as HubSpot and Google. Previous experience includes serving as Brand Strategy Director and Digital Strategy Intern at Goodby Silverstein & Partners, along with strategic roles at Apple and as an Assistant Debate Coach at the University of Texas at Austin. Ralph Paone holds an A.B. in Social Studies from Harvard University.