Sam Vallins is a digital content expert with extensive experience in the entertainment industry across Australia, New Zealand, and the United States. Currently serving as the Creative Lead for Pride@Apple, Sam champions diversity and inclusion while simplifying complex ideas for various audiences. Previously, Sam was the Executive Producer for LIVE Content & Enablement at TikTok, fostering original live events with top creators and brand partners. Prior to that, Sam led digital content production for major radio networks, including the Kyle and Jackie O Show at the Australian Radio Network, achieving significant audience engagement and branding success.
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