Sam W. is a seasoned professional in business strategy and commercial analysis with extensive experience in the music and investment sectors. Currently serving in the Commercial Deals & Insights team at Apple since July 2025, Sam previously held the position of Senior Commercial Analyst in Business Planning & Analysis at Universal Music Group from October 2023 to July 2025, focusing on commercial forecasting and deal modeling. Prior to that, Sam worked as an Investment Associate at Equitise, specializing in investments for startups, and as an Investment Analyst at Cambooya Pty Ltd, contributing to the investment team of the Fairfax Family Office from October 2017 to April 2022.
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