Sam Yu is the China Market Lead for AppleCare, where they lead the AppleCare contact center for Greater China. Previously, Sam held various roles in companies such as Wicresoft and Microsoft, managing P&L accountability and overseeing large teams in technical support and vendor management. With extensive experience in the IT and gaming industries, Sam has a strong background in support services, outsourcing, and maintaining high customer satisfaction. They possess excellent communication skills in both oral and written English.
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