Sasha Moores is the Head of UK Enterprise Retail & Hospitality at Apple, where they lead enterprise engagements in the retail and hospitality sectors, focusing on mobility and device strategy. Previously, Sasha worked as an Account Executive at Microsoft and held various roles at Advanced Computer Software Group Plc and Healix International, developing skills in enterprise software, sales, and account management. Sasha earned a BA Honours in Business and Management from the University of Chichester and A Levels from Spelthorne College. In addition to their professional achievements, Sasha competes in Eventing with their Irish Sports Horse, emphasizing a balance between technology and outdoor pursuits.
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