Selin Erguncu

Selin Erguncu is a Senior Data Scientist at Apple, specializing in user experience for Apple Maps. They previously served as a Senior Data Scientist at Microsoft and a Data Scientist at Koding. Selin held a Postdoctoral Research Fellow position at USC Marshall School of Business, where they conducted research on customer review analysis and the creation of a unicorn index. They earned a PhD in Quantitative Marketing from Koc University and have also been a visiting scholar at UCLA and an exchange student at Università degli Studi di Trento.