Serhat Karadag is a senior executive with over 18 years of experience in sales, marketing, and business development, recognized for delivering substantial revenue growth in competitive markets. Previously a Retail Business Country Lead at Apple, Serhat has held key roles at notable companies such as Turkcell and Penti A.Ş., where they managed extensive retail operations and led teams through significant changes. Serhat's accomplishments include driving the digital transformation of retail channels and introducing innovative distribution models in the telecom industry. They hold a Master of Business Administration from Istanbul University and have participated in specialized marketing classes at Boğaziçi University.
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