Shannon Laughter

Shannon Laughter has extensive experience in consumer activation and sales management, having worked at Anheuser-Busch InBev from June 2010 to May 2012 in various leadership roles, including Head of Consumer Activation UK and Interim Trade Marketing Director Southern Europe. Responsibilities encompassed shopper marketing strategy, sales performance tracking, and implementation of field sales processes across multiple regions. Later, Shannon held positions at Apple from October 2014 to August 2018, including iTunes Retail Channel Marketing Manager EMEA and Senior Marketing Manager - Wallet, Payments, & Commerce EMEIA, focusing on channel marketing programs and retail partner strategies. Shannon holds a BA in German Culture Studies from the University of Wisconsin-Madison and an MBA in International Business Administration from the University of Hamburg.