Shig Seng

Shig Seng is currently the Brand Director of Worldwide Marketing Communications at Apple, where they oversee initiatives for the Apple Watch, Health, and Fitness+. Previously, Shig served as a Senior Brand Manager and Cross-Functional Producer in the same department, focusing on Mac and iPad marketing. Their career began at Dentsu Wunderman as an Account Executive, followed by a role as Account Supervisor at Wieden + Kennedy, where they worked on Nike campaigns. Shig is pursuing a Bachelor of Science in Economics at Boston College.