Sophia Far is currently the Head of Industry, Games Account Management at Apple, where they lead a team focused on Apple's Ads business in the gaming sector. With over 17 years of experience in digital marketing, Sophia has held various roles, including Senior Account Manager at Adobe and Search Specialist at Adobe Systems, where they enhanced client performance in SEM programs. Their expertise lies in process improvement and cross-functional collaboration to drive growth. Sophia is also a dedicated advocate for empowering their team and community, and they actively participate in Women@Apple initiatives.
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