Steve McGuigan is the Head of Worldwide Marketing for the App Store and Apple Arcade at Apple Inc., where they lead the global marketing strategy, overseeing various marketing channels. Prior to this, they held the position of Head of WW Marketing for the App Store at Apple from 2010 to 2021. Steve also served as VP/GM of Subscription Services at Handmark, managing product requirements and content strategy, and worked as a Senior Manager of Business Development at Palm Inc., building the developer ecosystem. Earlier in their career, they were an OpenGL Product Manager at SGI Inc., as well as a Software Engineer at Zmode. Steve earned a Bachelor of Science in Computer Science from California Polytechnic State University-San Luis Obispo.
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