Valentina Monte

Senior Lead, Apple Tv+ Series Social Marketing at Apple

Valentina Monte is a current social strategist for Apple TV+. Valentina previously worked as the head of social media for Beats by Dr. Dre from August 2017 to July 2019, and before that, they were the manager for CRM and retention marketing for HBO from May 2011 to August 2017. In this role, they created and implemented a Twitter and Hootsuite strategy for program profiles, increased followers and engaged online fan communities. Valentina also developed a social marketing strategy and corresponding toolkit enveloping HBO GO, Facebook, Twitter, YouTube, foursquare, and Tumblr to attract collegiate markets nationwide to network programming and brand through a campus ambassador program. Additionally, they managed and updated existing social profiles for HBO titles, interacting to maintain audience relationships, drive users to brand content and HBO GO, and create conversation using Facebook insights. Prior to their role at HBO, Valentina worked as a digital media marketer at Showtime Networks from June 2010 to August 2010.

Valentina Monte graduated from Boston University with a BS in Advertising.

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