Vasiliki (Vicki) Andreaki is an experienced professional in merchandise planning and demand forecasting, currently serving as the EMEIA iPhone NPI Demand Planning & Forecasting Team Leader at Apple since July 2018. Vicki previously held the position of International Senior Merchandise & Demand Planner at Primark Stores Limited from July 2013 to June 2018, overseeing product range planning and sales forecasting. Vicki's career also includes roles at Superdry, Parabita, and Techies, focusing on merchandising, e-commerce, and web development. Vicki began in finance as a student placement at the Ministry of Economy and Finance and holds a BSc in Economics & Finance from the University of Piraeus.
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