Veronica Darrah

Veronica Darrah is currently the Senior Research Lead at Apple, where they design, manage, and produce quantitative and qualitative consumer and market insight reports to inform product and marketing strategies. With a robust background that includes 8 years of experience in researching the creator economy at Patreon and Gen Z youth culture at Hollister Co., they possess a unique ability to understand complex consumer behaviors and motivations. Previously, they held positions at organizations such as Uber, Abercrombie & Fitch, and Nationwide Insurance, where they honed their skills in market research and competitive intelligence. Veronica is dedicated to customer-centricity and has a strong focus on coaching and developing research teams.