Yang Yu, MBA, MSc, is a seasoned professional with over ten years of experience at Electronic Arts (EA), where they became a trusted advisor for competitive intelligence among C-level executives and product managers. Currently a Senior Manager at Apple Arcade, Yang is responsible for forecasting industry trends, advising on content strategy, and leading a growing intelligence team. Yang's commitment to data quality has established their analyses as the single source of truth within EA, and they continually strive for operational excellence and strategic growth opportunities. Their educational background includes an MBA from Alliance Manchester Business School and an MSc in Computer Science from The University of Manchester.
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