YJ Cho is the Head of Marketing for App Store and Apple Media Products at Apple, where they drive business growth and user engagement across various services since 2018. Previously, YJ served as a Senior Marketing Manager at CJ from 2014 to 2018, leading digital marketing initiatives and forming strategic partnerships. Earlier in their career, YJ worked at Samsung Electronics as a Coordinator from 2007 to 2010, facilitating communication between offices and managing collaboration projects. YJ's extensive experience spans across brand strategy, platform growth, and culturally resonant storytelling in the APAC region.
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