Michele Lim

Michele Lim has a diverse work experience in marketing and product marketing. Michele is currently working as a Principal Product Marketing Manager at Applecart. Prior to that, they worked as a Senior Product Marketing Manager at RollWorks, a division of NextRoll, where they focused on product marketing strategy, positioning, and sales enablement.

Before that, Michele held the position of Senior Product Marketing Manager at Appen, where they were responsible for end-to-end product marketing strategy and worked closely with product managers to develop product launch strategies. Additionally, they have experience as a Product Marketing Manager at Cprime, Inc, where they developed and executed the product marketing strategy for multiple Atlassian plugins.

Earlier in their career, Michele worked as a Marketing Communications and Online Manager at Aimia Inc, where they managed content and optimized user experience for an online loyalty platform. Michele has also worked as a Digital Service Analyst (Secondment) at Optus, a Freelance Copywriter at Eziconnect PTY LTD, and a Growth Manager at SingTel.

Michele's expertise includes product marketing, sales enablement, campaign development, customer acquisition, and conversion. Michele has a proven track record of driving brand awareness, customer engagement, and customer impact through various marketing channels and strategies.

Michele Lim completed a Bachelor of Business in Economics/Marketing from the University of Technology Sydney from 2008 to 2010. Michele also studied Mandarin at National Taiwan University from 2014 to 2015. Prior to that, they attended North Sydney Girls' High School from 2002 to 2007. In addition to their formal education, Michele has obtained certifications such as Certified ScrumMaster® (CSM®) from Scrum Alliance in June 2018 and a Google Digital Garage Certificate from Google in 2018. Michele also has an Inbound Marketing Certificate from HubSpot Academy.