Steve Wolf

Steve Wolf, MBA., is a co-founder and VP of Finance at Applied Decision Science. Prior to forming ADS, Mr. Wolf served as the Chief Information Officer at Bridge Worldwide, a member of the WPP network. Bridge Worldwide is a digital marketing services firm specializing in customer relationship marketing. Mr. Wolf came to his role with ADS backed by more than 10 years of cognitive psychology and market research expertise. He received a portion of his training at Procter and Gamble as a Consumer and Market Knowledge Manager. In this capacity, Mr. Wolf constructed and executed market research, including pioneering the use of the Internet as a research tool for P&G, to understand consumer brand perceptions. Prior to joining P&G, Mr. Wolf researched the human factors of decision-making at Klein Associates, working with Dr. Gary Klein and with Ms. Laura Militello. While there, he led the redesign of new human-computer interfaces for the US Army, Air Force, Navy, and the Federal Aviation Administration. Mr. Wolf has published numerous articles in the area of Naturalistic Decision Making on a range of topics including: new models of cognition and information processing, principles for improved user interface design, and new methodologies for capturing and representing expertise. Mr. Wolf holds a Master of Business Administration in Marketing and Electronic Commerce from Vanderbilt University and a Bachelor of Science degree in Cognitive and Human Factors Psychology from Wright State University.