James Verhoeff

James Verhoeff is a seasoned professional in user experience leadership, currently serving as the VP of User Experience at Applied Systems since January 2017. Verhoeff has overseen significant team growth and the expansion of UX capabilities, leading a diverse team of 25 in product design, user research, and service design. Prior to this role, Verhoeff held various positions at Applied, including Sr. Director and Director of User Experience, where the focus was on enhancing user engagement across multiple products. Verhoeff's background includes serving as Product Manager at Propelr Card, Co-Founder and CEO of Aymm, Inc., and experience in business development and sales at Nebraska Global and Nanonation. Verhoeff holds a Bachelor's degree in Business Management, Marketing, Computer Science, and Economics from the University of Nebraska-Lincoln.