Halo (Hila) Lor (Lorberbaum) is a seasoned Senior Product Designer at Applitools, specializing in UX/UI design for complex B2B SaaS platforms since February 2025. As the owner of Halo Lor Creative and Concept since June 2013, Halo focuses on innovative content creation and branding strategies. Previous roles include Head Of Design Video And Concept at Blings.io, where Halo developed the MP5 smart video format, and Lead Designer at LeapThat, enhancing user experience through seamless design. Additional experience encompasses roles at KAN - Israeli Public Broadcasting Corporation and Reelocoaster, where design and collaboration with product teams were pivotal. Halo holds a Bachelor of Arts in Design and Visual Communications from Shenkar and is pursuing further education in project management.
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