Pam Morgan

Pam Morgan is an experienced marketing and communications professional with a diverse background spanning over three decades. Pam has held various roles in both corporate and non-profit organizations, showcasing their ability to adapt and excel in different environments.

Pam's most recent position was as a Senior Demand Generation Manager at Applitools, a leading technology company. Pam joined Applitools in 2022 and quickly rose to the position of Senior Demand Generation Manager. In this role, Pam was responsible for sharing the company's knowledge and insights through webinars and virtual events, helping to build trust and drive demand for the brand.

Before their time at Applitools, Pam worked as a Marketing Product Manager at Coveros from 2018 to 2021. Pam directed marketing efforts for the Training line of business, focusing on achieving event registration, lead generation, and list growth targets. Pam utilized various marketing strategies such as content marketing, email marketing, SEM, and social advertising to achieve these goals. Additionally, they led the brand's web seminar team, collaborating with executives and industry thought leaders to develop and deliver lead-generating events.

Prior to their role at Coveros, Pam served as a Marketing Product Manager at TechWell Corp from 2015 to 2018. Pam managed marketing efforts for four distinct products, overseeing an aggressive email schedule for each and managing annual budgets for external marketing initiatives. Pam also supported a sales team with revenue targets and created personalized lead follow-up collateral and automated follow-up campaigns.

Before transitioning to the tech industry, Pam gained valuable experience as a Media & Marketing Coordinator at The Galli Team at Keller Williams Realty. From 2010 to 2013, they developed and implemented a comprehensive marketing plan that utilized various advertising and digital media strategies to build demand and expand the customer base for a regional real estate team. Pam's efforts helped the team achieve significant success, averaging nearly 100 homes sold each year and earning recognition as one of the top 5 real estate teams in Northeast Florida.

Earlier in their career, Pam honed their skills as a Creative Developer and Website Administrator at Pinewood Presbyterian Church. Pam was responsible for maintaining and optimizing the church's website, increasing traffic significantly during their tenure. Additionally, Pam served as a Documentation and Communication Specialist at DHS Worldwide Software Solutions, where they led a team in revising and updating implementation guides and reference materials for the company's software products.

Pam's career began in 1992 as a Marketing and Training Coordinator for Andrews Federal Credit Union's European Division. In this role, they implemented a comprehensive marketing program that successfully increased membership and consumer loans despite a shrinking population.

Prior to their work in the corporate sector, Pam served in the U.S. Army First Armored Division from 1991 to 1992 as an Editor for the division's community newspaper. Pam was responsible for overseeing the publication of a bi-monthly newspaper and assisting the Public Information Officer in ghostwriting for military leaders.

Overall, Pam Morgan brings a wealth of experience and expertise in marketing, demand generation, and communications. Their ability to drive results and adapt to different industries makes their a valuable asset to any organization.

Pam Morgan earned a Bachelor of Science (BS) degree in Journalism from the University of Florida between 1987 and 1990. Additionally, they obtained the ICAgile Certified Professional (ICP) certification from ICAgile in October 2016. Furthermore, they received the Google Partners—AdWords Search Certification from Google AdWords in June 2016.