Sam A. is an experienced professional in the eCommerce and digital media sectors, currently serving as the Director of eCommerce at AppLovin since December 2025. Previously, Sam held the title of Executive Vice President at WITHIN, overseeing Revenue and Client Services from November 2021 to December 2025, and led various roles including Vice President of Revenue & Client Services, and Vice President of Integrated Media during the tenure. Additional advisory roles have been undertaken at LOKAI and Curated since July 2019. Notably, Sam was the Head Of Business Development and SaaS at Aterian from January 2020 to November 2021 and served as General Manager and Senior Vice President of Sales & Business Development at YellowHammer Media Group, where leadership involved driving growth among thousands of advertisers. Early career positions include roles at EpicAds, AzoogleAds, and the UW Foundation, with a foundational education from the University of Wisconsin-Madison, where a B.A. in Political Science was earned.
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